What is clay?
You have probably heard names such as lava clay, washing earth, kaolin or green and red clay.
Clays (in powder form) have been used for beauty care since ancient times and have been part of ancient oriental cleansing rituals in Morocco for centuries. They are considered one of the most gentle natural skincare products.
These mineral-rich soils were formed during the last Ice Age, and the basis of all soils is loess. The color of clay and healing clays varies depending on their mineral composition, and in addition to iodine, they contain vital minerals and trace elements.
But which clay is suitable for which skin?
Clays are generally suitable for all skin types. They are activated with water to form a paste and gently remove oil and dirt. The high silica content also helps firm the skin. This makes clays ideal for detoxifying and skin care.
White clay (kaolin) is very fine-grained, gently nourishing and suitable for dry skin.
Green clay gets its green color from its copper compounds and has a long tradition in France. It is suitable for combination skin and skin prone to irritation.
Red clay is gentle and restorative, and is especially suitable for dry skin.
Lava clay (ghassoul) is the most versatile clay and differs significantly from other clays due to its exceptionally good cleansing properties. Gentler than green clay, it can be used for daily cleansing (as a kind of "soap") as well as as a mask. Lava clay is suitable for oily skin, combination skin, and sensitive to normal skin.
How PURE CLEAN FACE works
PURE CLEAN FACE is both an anti-inflammatory, gently exfoliating cleansing powder and a clarifying face mask. This vegan face mask contains a regenerating blend of various flowers, medicinal plants, and minerals that are important for protecting and maintaining skin function. Enriched with vitamins and active ingredients, the skin is cleansed, nourished, and rosy-fresh from the first use.
The lava clay contained in the product removes toxins and excess sebum, and the appearance of pores is refined without drying out or irritating the skin. The overall complexion becomes clearer. Skin elasticity is improved, and the skin's natural balance is restored.
PURE CLEAN FACE has a clarifying, degreasing, and anti-inflammatory effect. It intensively cleanses and promotes a rosy complexion.
The correct application:
When mixing the powder, you should always use ceramic or clay containers, as oxidation processes can occur in metal containers.
Gradually activate 2 teaspoons of powder with boiled water or rose water until a creamy paste forms. Use our handy mask bowl and fan brush set for this. Gently spread the paste in a thin layer over your face, avoiding the eye area and allowing it to work briefly (just until it dries). Remove the mask with warm water or a damp cloth .
Bepure recommendation for dry and mature skin:
For dry skin, we recommend mixing the mask once a week with 4-5 drops of bepure INTENSIVE DAYCARE Facial Oil and BALANCING TONIC Rose Water to form a paste. Do not allow the mask to dry completely on the skin. Ideally, remove the mask with warm water while it is still dry and slightly damp.
